Performance Marketing for
E-Commerce & DTC Brands

E-Commerce Brands Face a
Performance Marketing War

Rising Meta CPMs, iOS tracking limitations, and increasingly competitive Google Shopping have made profitable e-commerce growth harder than ever. Most brands are either over-spending and bleeding cash or under-investing and leaving sales on the table.

PSK Digital has cracked the code for profitable D2C growth. Our approach combines full-funnel paid media, retention-first email automation, and CRO to squeeze maximum revenue from every rupee of ad spend.

• Google Shopping & Search: Product feed optimization, smart bidding, and search intent capture that puts your products in front of buyers at the exact moment they're ready to purchase.
• Meta Prospecting + Retargeting: Creative-first campaigns with rigorous A/B testing, lookalike audiences built from your best customers, and dynamic retargeting funnels that recover abandoned carts.
• Email & SMS Automation: Welcome series, post-purchase flows, win-back sequences, and abandoned cart recovery via Klaviyo - typically adding 25-35% to total revenue.
• Marketplace Ads (Amazon, Walmart, and Target): Sponsored product and display campaigns that dominate category rankings and capture marketplace-intent buyers.
• Conversion Rate Optimization: Landing page testing, product page optimization, checkout flow improvements, and trust signal implementation.
• Influencer & UGC Strategy: Sourcing, briefing, and managing creator partnerships that produce high-converting social proof content at scale.
• Customer LTV & Retention Marketing: Loyalty programs, repeat purchase campaigns, and subscription model development to maximize LTV.
• Attribution & Analytics: Server-side tracking setup, Triple Whale or Northbeam implementation, and custom dashboards that give you true ROAS visibility post-iOS.