Precision Digital Marketing for
MedTech Devices and Pharma Brands

Why MedTech & Pharma Marketing
Needs a Specialist

MedTech and pharmaceutical marketing is governed by FDA promotional regulations, FTC advertising guidelines, and HIPAA privacy requirements. Claims must be substantiated, risk information must be included, and targeting must comply with protected health information rules. Most digital agencies get this wrong - running uncompliant claims that expose brands to regulatory action. PSK Digital has a dedicated healthcare marketing compliance team that ensures every campaign meets regulatory standards while still performing.

• HCP Targeting & Professional Outreach: Programmatic and LinkedIn campaigns reaching physicians, nurse practitioners, pharmacists, and other HCPs by specialty, NPI-based targeting, and professional platform engagement - at scale.
• DTC Patient Acquisition: FDA-compliant direct-to-consumer campaigns for Rx brands, OTC products, medical devices, and digital health apps - across Google, Meta, and programmatic with proper risk information disclosures.
• Medical Device B2B Marketing: Demand generation for medical device sales teams - targeting hospital procurement, medical directors, and clinical department heads with account-based campaigns and clinical content.
• Pharma SEO & Content: Condition-specific educational content, drug information pages, and HCP resources that rank for high-intent clinical and patient search queries - with MLR review process integration.
• HIPAA-Compliant Analytics & Tracking: Implementing HIPAA-compliant analytics infrastructure that tracks campaign performance without creating a Business Associate Agreement risk exposure.
• Speaker Program & Event Marketing: Digital promotion for medical education events, KOL speaker programs, and continuing education initiatives targeting HCPs in specific therapeutic areas.
• Biotech & Clinical Trial Recruitment: Patient and HCP recruitment campaigns for clinical trials - reaching the right patient populations and investigator sites through targeted search and programmatic advertising.