B2B Demand Generation for
Telematics and Connected Vehicle Brands

Why Telematics & Auto Tech Marketing
Needs a Specialist

Telematics and connected vehicle technology is a complex, niche B2B market where decision-makers - fleet managers, VP Operations, Chief Safety Officers - are hard to reach and even harder to convert. Most digital agencies have no understanding of this vertical, resulting in generic demand gen that produces MQL volume but no real pipeline. PSK Digital builds telematics-specific B2B programs that speak the language of fleet managers and close the gap between marketing and sales.

• LinkedIn ABM for Fleet Decision-Makers: Account-based campaigns targeting Fleet Managers, VP Operations, Risk Officers, and Procurement Directors at trucking, logistics, construction, and utility companies - by company size, industry, and fleet size.
• Google Search for Telematics Keywords: Capturing high-intent searches for "fleet tracking software", "ELD compliance solution", "dash cam fleet management", and "vehicle telematics provider" with landing pages tailored to each use case.
• Content Marketing & Thought Leadership: ROI calculators, case studies, fleet safety whitepapers, and ELD/FMCSA compliance guides that attract organic traffic and establish authority with technical buyers.
• Webinar & Demo Funnel Management: End-to-end demand generation for product demos and webinars - from LinkedIn Ads to registration page to automated follow-up to sales handoff.
• Trade Publication & Niche Advertising: Programmatic and direct buys on FleetOwner, TruckingInfo, Heavy Duty Trucking, and other fleet/logistics publications where your buyers actually spend time.
• HubSpot & Salesforce Marketing Automation: Lead scoring, behavioral triggers, and multi-touch nurture sequences that move fleet manager prospects through a complex B2B consideration cycle.
• Competitive Displacement Campaigns: Targeting companies currently using competitor telematics platforms with comparison landing pages, ROI calculators, and migration incentive offers.