Digital Outreach for Government
Agencies and Civic Organizations

Why Government & Civic Marketing
Needs a Specialist

Government digital marketing requires a unique combination of accessibility compliance (ADA/Section 508), privacy regulations (COPPA, state data laws), and platform-specific restrictions on political and government content. Most agencies lack the compliance framework and government sector experience to execute effectively. PSK Digital has a dedicated government and civic marketing practice built around compliance-first execution.

• Citizen Awareness Campaigns: Google Search and Display campaigns that inform citizens about benefits programs, public health initiatives, infrastructure projects, and government services - reaching the right audience at the right time.
• Program Enrollment & Outreach: Paid search and social campaigns driving enrollment in public benefits, healthcare programs, educational initiatives, and community services - with multilingual targeting for diverse communities.
• ADA-Compliant Landing Pages: Section 508 and WCAG 2.1 compliant landing pages and digital content that ensures equal access for all citizens, including those with disabilities.
• Public Health & Safety Campaigns: Emergency communication campaigns, public health awareness, and safety messaging distributed across search, social, display, and geofenced mobile platforms.
• Community Engagement & Social Media: Managed social media programs for government accounts that build trust, distribute accurate information, and engage citizens with their local, state, or federal agencies.
• Analytics & Reporting for Public Sector: FedRAMP-compliant analytics infrastructure, custom dashboards, and impact measurement reports that satisfy public accountability and program evaluation requirements.
• Multilingual Digital Outreach: Campaigns in Spanish, Chinese, Vietnamese, Arabic, and other languages serving diverse American communities with culturally appropriate messaging and platforms.