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Insurance Lead Generation That
Delivers Bindable, Qualified Prospects

We help insurance agencies, carriers, and brokers generate qualified leads for life, health, auto, home, commercial, and specialty insurance - at a cost per acquisition that actually makes sense.

$42
Avg Cost per Lead
28%
Lead-to-Quote Rate
-55%
CPA Reduction
4.9x
Average ROAS
💡 Insurance CPC averages $15-$80 on Google Search - among the highest of any category. A well-structured campaign with proper negative keywords can cut wasted spend by 40%.

Why Insurance Marketing
Needs a Specialist

Insurance is the second-most-expensive advertising vertical on Google, with clicks for "car insurance" reaching $50-$80+. Aggregators like Insurify and EverQuote dominate organic results. Winning requires a combination of hyper-targeted paid search, SEO for long-tail intent, and conversion funnels that qualify prospects before they waste your agents time.

  • Google Search PPC for Insurance: Precision campaigns targeting auto insurance, life insurance, Medicare, homeowners, and commercial lines - with geo-targeting, demographic overlays, and negative keywords that eliminate tire-kickers.
  • Medicare & Senior Market Campaigns: Compliant Medicare Advantage, Supplement, and Part D campaigns with CMS advertising compliance built in - targeting the 65+ demographic on Google, Facebook, and programmatic.
  • Facebook & Instagram Lead Gen: Lead generation campaigns for life insurance, final expense, and term policies using lookalike audiences from your best-performing customers.
  • Landing Page & Quote Form CRO: Quote form optimization, multi-step funnel design, and A/B testing that increases form completions and reduces bounce from high-intent traffic.
  • SEO for Insurance Keywords: Ranking for "best life insurance rates", "cheap car insurance [city]", and hundreds of product-specific and local insurance search queries.
  • Email Drip & Agent CRM Integration: Lead nurture sequences that warm prospects between initial inquiry and agent follow-up - reducing no-shows and increasing conversion to bound policies.
  • Call Tracking & Conversion Attribution: Full attribution across all channels using CallRail and CRM integration so you know exactly which campaigns are driving bound policies, not just leads.
Why Brands Choose PSK Digital

Insurance compliance, CMS regulations, and state-specific advertising rules are complex. We have deep expertise navigating these requirements while still running aggressive, high-performing campaigns that fill your agents pipeline.

Google Ads
Facebook Ads
CallRail
Salesforce
HubSpot
Agency Zoom
EverQuote API
SEMrush

Free Insurance Marketing Audit

Get a free audit of your current campaigns and a custom growth roadmap for your insurance business.

$42
Cost per Lead
28%
Lead-to-Quote
-55%
CPA Reduction
4.9x
ROAS

Generate More Qualified
Insurance Leads for Less

Stop overpaying for unqualified leads. Our insurance marketing programs deliver bindable prospects at a fraction of aggregator costs.